You have followed all of the steps correctly: you’ve updated your resume, you custom wrote a cover letter for each job application, you modify key details in your resume to highlight your experience in relation to the job description, you follow-up to check on the status of the application and reiterate your interest in the position … but you’re still not getting an interview.
Could your social media account be to blame?
In a 2018 CareerBuilder survey, 70% of employers reported they use social media to screen candidates during the hiring process. According to The Muse, a career website, 1 out of 3 employers will reject a candidate based on something they found in social profiles.
Such pre-interview reviews of social media aren’t restricted to LinkedIn, the “professional” social media site. Employers are routinely looking at Instagram, Facebook, Twitter and even Snapchat accounts in order to determine if you’re a good fit for the company from both a skills - and a company culture - perspective.